Question: Jane knows that her campaigns will be more efficient if she improves her quality score. How can Jane do this?
- Improve her ad relevance.
- Increase her bids.
- Improve her expected click-through rate.
- Improve the landing page experience.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Search Advertising” page.
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