Question: Which two of the following statements are true about macro and micro conversions?
- Macro conversion has value, while micro conversion does not
- The value of macro conversions is determined by the probability that the micro conversion will lead to a macro conversion
- Micro conversions are steps along the sales funnel that, when completed, indicate a likelihood to purchase
- The value of the macro conversion is determined by the net profit of the sale
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “PPC Fundamentals Course with Joel Bondorowsky” page.
