Question: What action should you take when optimising a campaign to drive conversions faster?
- Set up the campaign to only engage with audience segments that have converted before.
- Track lighter actions to provide more signals to Google’s machine learning algorithms.
- Track only end actions to provide more accurate signals to our machine learning algorithms.
- Set up the campaign to engage with audience segments that have searched for your brand before.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
