Question: You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
- Include a generic call-to-action (CTA).
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Provide multiple options for how viewers can take action.
- Include a specific call-to-action (CTA).
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
