To drive more conversions, how should you approach evaluating video action campaign performance?

Question: To drive more conversions, how should you approach evaluating video action campaign performance?

  • You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.

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