Question: When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- It creates as many impressions as possible in line with the target cost-per-acquisition.
- It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
- It analyzes historical feedback and makes adjustments to bids based on performance signals.
- It acquires as many clicks as possible according to the daily budget that’s been set.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
