Question: Which of the below are best practices when setting up Amazon DSP campaigns?
- Based on an audience’s size and its relevance to your brand, you can either organize bids in a tiered structure or increase bids on the highest-performing and most-relevant audiences.
- Break out your campaign’s line items by device type, audience and supply type, Amazon O&O, and third-party sites and apps.
- Set up cross-device campaigns to engage with your intended audiences on sites, apps, and devices.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
