Exam Name: Amazon Video Ads Certification
Exam URL: https://advertising.amazon.com/academy/student/path/24319/amazon-video-ads-certification
- What is a key best practice for Online Video ads when the objective is to drive sales?
- iRIS is planning a holiday shopping campaign and wants to embed video into their multi-format campaign with Display ads and Sponsored Products. Which video solution could they add to complement Display remarketing and provide deeper product education?
- How does Online Video support full-funnel strategy?
- What technology advantage does Twitch’s Premium Media offer through SureStream?
- What is a key best practice for Streaming TV ads to capture viewer attention?
- A consumer electronics brand selling on Amazon wants to launch a new product line. They need to reach Gen Z and Millennial audiences, re-engage interested viewers, and create a frictionless shopping experience. Which full-funnel strategy should they implement?
- A brand wants to engage audiences during the consideration phase with product demonstrations. Which solutions are most effective?
- A brand wants to maximize awareness and reach among streaming audiences. Which video solution should they prioritize?
- Which are the correct steps to set up a DSP campaign?
- A non-endemic advertiser’s previous reliance on linear TV and print advertising wasn’t effectively connecting with digital-first shoppers or creating clear paths from online research to dealership visits. What should they do?
- A luxury automotive brand wants to reach viewers who haven’t seen their linear TV ads and drive them to local dealerships. Which Streaming TV capabilities should they combine?
- A brand wants to understand how their remarketing campaigns are moving viewers closer to consideration and identifying new brand consideration opportunities. Which measurement solution combination is most appropriate?
- What is the Amazon Ads Authenticated Graph?
- Which measurement solutions are ideal for the Awareness stage?
- Which creative solution is specifically designed for endemic brands to create video content from still images?
- Which Amazon creative solution uses AI to provide end-to-end creative services from strategy to production?
- What are two main categories of common creative rejection reasons?
- A brand wants to re-engage viewers who watched their Streaming TV ad. Which consideration-stage solution should they implement next?
- Which Amazon-owned properties are included in Amazon’s video ad supply?
- At which funnel stage does Amazon Live provide its primary strategic value?
- A consumer electronics brand selling on Amazon wants to launch a new product line. They need to reach Gen Z and Millennial audiences, re-engage interested viewers, and create a frictionless shopping experience. Which full-funnel strategy should they implement?
- What are the three Amazon Live implementation approaches?
- What key capability difference distinguishes Expert mode from Smart mode?
- What is the minimum spend requirement for Expert mode?
- Can Sponsored ads campaigns use AI to generate video content?
- What is the core capability that makes interactive video ads unique?
- What are the three main ways to buy video ads through Amazon Ads?
- An advertiser wants to drive immediate conversions on Amazon. Which video solutions are most appropriate?
- What is the purpose of VAST tags in video advertising?
- When should an advertiser use Online Video on IMDb.com as a placement strategy?
- An endemic advertiser wants to create a full-funnel video strategy. Which of these combinations would be most effective?
- What is the primary use case for Sponsored Brands video?
- What are the three primary reporting surfaces in Amazon Ads?
- An endemic advertiser’s previous campaigns using single ad solutions in isolation weren’t creating opportunities to guide shoppers from discovery to purchase. What strategy should they implement?
- What are the three Twitch activation layers? (Select all that apply)
- A brand has built awareness and reached millions of viewers. Which solutions should they layer in to drive conversion?
- Why is it essential to review and align ad creatives to Amazon’s creative guidelines and technical specifications before submission?
- What is the primary use case for Twitch’s High Impact solutions (FITO and Headliners)?
- What best describes Amazon’s video advertising supply beyond owned properties?
- An advertiser wants to prove that their video campaigns are driving offline store visits and connecting digital video exposure to physical locations. Which measurement solution is most appropriate?
- An endemic brand wants to use Amazon Live for product education during the consideration phase. What should they combine it with for maximum effectiveness?
- What capabilities do third-party integrations like Adobe Express and Canva provide?
- A brand ran a Prime Video campaign for awareness and wants to re-engage those viewers. Which strategy should they implement?
- What are the two formats of Online Video (OLV) ads?
- What is the key benefit of combining multiple video ad solutions throughout the customer journey?
- Which tool can be used during the “Plan” phase to build audience strategies leveraging first-party data and shopping signals?
- What is the first step in setting up an Amazon Live?
- What is Complete TV used for in the framework?
- When setting up an Amazon Live broadcast, what elements must be configured before going live?
- For Twitch short-form ads (6-15 seconds), what brand name placement drives higher CTR?
- What is the primary benefit of Complete TV?
- A brand wants to integrate video into a broader campaign that includes Display ads and Sponsored Products. At which funnel stage should they introduce video?
- What are the three types of interactive video ad formats?
- From the campaign type page, what would you select to set up a programmatic campaign?
- A brand wants to maximize awareness and reach among streaming audiences. Which video solution should they prioritize?
- After downloading the Amazon Live Creator app, what is the next step in the setup process?
- An advertiser wants to create scheduled reports that automatically deliver campaign performance data. Which reporting surface should they use?
- What best practice should guide Amazon Live content strategy?
- An advertiser is planning a new Streaming TV campaign and wants to build audience strategies using entertainment viewership preferences. Which tool should they use during the Plan phase?
- What key capability does Report Builder provide for advertisers managing multiple accounts?
- Which video solutions are available through Smart mode?
- What capability makes interactive video ads unique for driving lower-funnel goals?
- What is the primary purpose of Fire TV Feature Rotator?
- What is the strategic value of repurposing Amazon Live content?
- A brand wants to measure long-term customer value and repeat purchase behavior. Which stage and measurement solution is most appropriate?
- A non-endemic advertiser’s previous reliance on linear TV and print advertising wasn’t effectively connecting with digital-first shoppers or creating clear paths from online research to dealership visits. What should they do?
- What is a critical requirement for Interactive Video Ads to ensure optimal user experience?
- Sabre, a non-endemic automotive brand, wants to drive dealership visits and test drive appointments. Which conversion-focused solution should they prioritize?
- Which campaign setup path requires the most technical expertise and campaign management experience?
- An advertiser wants to maximize the impact of their video campaign by reaching audiences across multiple touchpoints. What strategy should they employ?
