Joe is building his creative strategy. His objective is to capture the viewer’s attention and tell a story. Which two factors should he consider when thinking about the visuals and copy?

Question: Joe is building his creative strategy. His objective is to capture the viewer’s attention and tell a story. Which two factors should he consider when thinking about the visuals and copy?

• Creatives should be consistent and recognizable
• Visuals and copy should have a cohesive feel
• Copy should be over 150 characters
• It should favor photographs over illustrations

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