Question: Fabio’s goal on LinkedIn is to nurture his current clients. What should he do?
- Check how many of them follow his brand on LinkedIn. Then, invite the rest of his database to follow his LinkedIn Page and use organic content to engage with them
- Check how many of them follow his brand on LinkedIn and are involved in the buying process. Then, use a combination of organic and paid media to move them through the funnel
- Make a post asking which of his Page followers are current clients. Then, use a strategy of organic content to nurture them with tailored content
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Content and Creative Design” page.
