Question: Lionel was hired to design visuals for a startup company’s launch on LinkedIn. What are two LinkedIn best practices he should follow?
- Use the same image in every ad to achieve visual consistency and drive awareness
- Create a consistent color, icon, and style across each image to make it easier for the audience to recognize the brand
- Test a range of variables at once to see which one performs best
- Explore bold colors, illustrations, and photos of real people
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Content and Creative Design” page.
