Why is it not recommended to use age or gender as targeting attributes?

Question: Why is it not recommended to use age or gender as targeting attributes?

  • Because these attributes cannot be tracked on Campaign Demographics
  • Because they are inferred and can reduce your audience size by potentially 50% or more
  • Because they are not interesting professional traits for LinkedIn audiences

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Solutions Fundamentals” page.

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