Question: Alexander is running a lead gen campaign and has decided to offer a free demo as a way of driving leads. However, so far, no-one seems to be interested. What could Alexander improve to achieve his goal? Select all that apply.
- He should prioritize getting his sales team to talk to his audience as soon as possible
- He should review and diversify his content mix
- He should try to understand what his audience’s needs are and provide his content accordingly
- He should make sure he is consistent and always offer free trials or demos in his ads
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