Question: How would you describe attribution as it relates to the advertising industry?
- Attribution determines the cost of each asset used in a marketing campaign.
- Attribution determines how much credit each step of a process should receive.
- Attribution determines how much credit to award a client for their referral.
- Attribution determines how much cost each channel requires.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
