Question: In what way are incrementality experiments different from A/B experiments?
- Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis.
- Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not.
- Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign.
- Incrementality experiments both require a holdback group to determine which version of an ad performs better.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
