Question: Why might there be a difference in the conversion date between Google Ads and Google Analytics?
- There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can.
- There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion.
- There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
- There might be a difference because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
