Question: In terms of advertising, what’s attribution?
- Determining the cost of each asset used in a marketing campaign
- Determining how much cost each channel requires
- Determining how much credit to award a client for their referral
- Determining how much credit each step of a process should receive
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
