Question: After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- One that’s done in-store only and doesn’t require the customer to have interacted with your ad.
- One in which a customer sees and interacts with the marketing manager’s ad, but then doesn’t complete a conversion on their site.
- One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later completes a conversion on their site.
- One in which there are only conversions from browsers that don’t allow cross-site cookies.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
