Question: For what reason might an advertiser opt to use enhanced conversions for leads?
- Because enhanced conversions for leads can improve the measurement of online conversions.
- Because enhanced conversions for leads can use third-party data to improve their offline lead measurement.
- Because enhanced conversions for leads can track sales that happen off a website from website leads.
- Because enhanced conversions for leads can track sales and events that happen on a website.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
