Question: Why might an advertiser use enhanced conversions for leads?
- To track sales and events that happen on a website
- To track sales that happen off a website from website leads
- To use third-party data to improve their offline lead measurement
- To improve the measurement of online conversions
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
