Question: In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
- It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
- It tracks calls via the conversion name for the advertiser’s store.
- It tracks calls via a dynamically created Google forwarding number.
- It tracks calls via the phone number listed on the advertiser’s official store website.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
