Question: As a marketer, in what way should you evaluate your campaign?
- By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating.
- By checking whether all the budget was used for the campaign or not.
- By checking whether the result of a specific objective exceeded or fell short of its goal.
- By using lifetime value analysis to examine the impact to brand lift metrics.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
