Question: What’s an example of a campaign that fell short of its target goal?
- An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
- A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
- A display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
- A search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
or
- A video campaign with an expected brand favourability lift of 5% and an actual brand favourability lift of 5%.
- A display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
- An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
- A search campaign with an expected increase in return on ad spend of £50.12 and an actual return on ad spend of £10.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
