How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

Question: How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

  • By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account
  • By the conversion name for the advertiser’s store
  • By a dynamically created Google forwarding number
  • By the phone number listed on the advertiser’s official store website

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.

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