Question: What does the term attribution mean when used to describe an advertising-related occurrence?
- Attribution means determining the cost of each asset used in a marketing campaign.
- Attribution means determining how much credit to award a client for their referral.
- Attribution means determining how much credit each step of a process should receive.
- Attribution means determining how much cost each channel requires.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
