Question: What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
- Conversion rate
- Cost-per-conversion
- Conversion value-per-cost
- Conversion value-per-click
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
