Question: A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
- Changes to ads
- Changes to default browser
- Changes in competition or seasonality
- Changes to attribution model
- Changes to discrepancy model
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
