Exam Name: Affiliate and Partnerships Industry – Fundamentals Certification Path
- Select the correct answer. What is NOT an example of a partner?
- Is this statement true or false? Attribution is the art and science of determining which partner or partners are responsible for driving a user to convert during a particular customer journey.
- Select the correct answers. “Brand” is another name for ______. (Please select all that apply.)
- Select the correct answers. What does CPA stand for?
- Is this statement true or false? Retargeting ads are a type of display advertising.
- Select the correct answer. Tracking technology attributes and credits sales to _________.
- Is this statement true or false? The majority of Millennials trust traditional marketing.
- Is this statement true or false? The vast majority of digital ad-spend goes to Facebook and Google.
- Select the correct answer. Brands and partners reaching a mutual agreement on the best payout and terms to achieve the brand’s desired outcomes falls under which phase of the Partnerships Lifecycle?
- Select the correct answer. “Recruitment” in the affiliate and partnerships industry refers to which of the following?
- Select the correct answer. Which part of the Partnership Lifecycle would messaging partners about new products fall under?
- Select the correct answer. In which scenario would an advertiser be mostly likely to use a CPL (Cost per Lead) payment model?
- Is this statement true or false? Brands pay partners commission.
- Select the correct answer. A shopper clicks on a paid search ad, then Partner A’s website, then organic search, then Partner B’s website, and then buys the product. Using last-click attribution, who would get the credit?
- Select the correct answer. Which of the following would be an example of a partner in the retail vertical?
- Select the correct answer. What is NOT a standard affiliate and partnerships KPI?
- Select the correct answer. What are some common affiliate and partnerships KPIs?
- Select the correct answer. The CPC payout model is most typically used in the following digital marketing channel:
- Select the correct answer. How many impressions does CPM calculate the cost for?
- Select the correct answer. An online beauty company selling makeup would most likely use which payout model in their partnerships program?
- Select the correct answers. Partnerships make it easier for brands to ______.
- Select the correct answers. What is an example of a partner in the subscription vertical?
- Select the correct answers. “Tracking technology” is another name for ________.
- Select the correct answer. What is the most common type of attribution method in the affiliate and partnerships industry?
- Is this statement true or false? Rev share is the same as commission.
- Is this statement true or false? Paid search, display, and paid social are examples of paid online marketing channels.
- Select the correct answer. An influencer would be an example of a _____.
- Select the correct answer. What is the main goal of display ads?
- Select the correct answer. A mobile app company trying to get users to download their app would most likely use which payout model in their partnerships program?
- Select the correct answer. “Partner” is another name for _____.
- Select the correct answer. What entity tracks the sales between brands and publishers?
