Question: Do the ads of Product Ads also appear in organic search results?
- No, because organic and paid results compete for the same positions, and, therefore, the same product cannot appear more than once in the same results.
- No. Although paid results have exclusive positions, the same product cannot appear more than once in the same results.
- Yes, because paid results have exclusive and additional positions. Therefore, they do not compete with organic ones, and the same product could be shown in both spaces, generating an increase in the CTR (click through rate).
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Performance: Product Ads” page.
