Question: What does the percentage of impressions gained measure?
- This is the percentage that will tell you if your campaign’s budget estimate is causing you to lose impressions.
- It is the percentage that will show you how many impressions you have reached based on the potential, and in this way, understand how effective your campaigns are.
- It is the percentage that will help you identify whether you need to increase your campaign’s target ACOS.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Performance: Product Ads” page.
