Question: In advertising, direct buying is the only way to reach the right audience. True or false?
- True: Direct buying uses cookie technology and third-party data to reach users interested in the ads.
- True: Direct buying eliminates manual processes and negotiations typical of advertising for a more efficient process.
- False: Programmatic buying allows advertisers to combine technology and audience data to reach the right users.
- False: Direct buying does not allow segmentation.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Programmatic: Audience Deals” page.
