Question: Which of the following characteristics describe programmatic advertising?
- It uses processes available through technological platforms and it takes advantage of proprietary or third-party databases.
- It allows for the optimization of advertising campaigns once they have ended.
- It forces advertisers to buy inventory for each platform and device.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Programmatic: Audience Deals” page.
