Question: What kind of data does Audience Deals use to create more effective campaigns?
- Mercado Libre’s first-party data, that is, information that Mercado Libre collects directly from its audience or customers.
- Second-party data, that is, first-hand data that Mercado Libre obtains from other publishers.
- Third-party data, that is, data obtained from multiple external sources.
- A combination of second-party data and third party-data.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Programmatic: Audience Deals” page.
