Question: Is it advisable to micro-segment audiences?
- It is highly recommended. You have to aim at conquering “niches” as long as it is commercially convenient.
- It is not recommended. You must strike a balance between the power of segmentation and being careful not to significantly reduce the potential reach of the campaign.
- It makes no difference. When investing in advertising media, sales opportunities exist regardless of how much audiences are segmented.
- All are incorrect.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Programmatic: Audience Deals” page.
