Question: How many parameters or segments should an advertiser choose to create a customized audience for their Audience Deals campaign?
- One segment, such as lifestyle or brand interest.
- wo segments, combining the previous ones or others.
- Three segments, combining Mercado Libre’s audiences with third-party data.
- As many segments as they want, but being careful not to micro-segment.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Programmatic: Audience Deals” page.
