Question: If a brand wants to focus their influencer program on personal storytelling and brand credibility, which KPIs would they use to measure the success of the campaign?
- Impressions
- Average Order Value
- Engagement
- Conversation
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Getting Started with Influencer Partnerships – Certification Path” page.
