If your company goals are to increase consideration and intent, you should be concerned with the following metrics:

Question: If your company goals are to increase consideration and intent, you should be concerned with the following metrics:

  • Sentiment, Saves, Shares, Pins
  • Impressions, engagement, and conversation
  • Clicks, sales, sign-ups, and downloads

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Getting Started with Influencer Partnerships – Certification Path” page.

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