Question: How would an advertiser set a bid for a conversion campaign?
- Set a maximum CPM (cost per mille) bid, or the maximum you’re willing to pay for every 1,000 impressions your ad serves.
- Set a custom CPC (cost per click), using the maximum you’re willing to pay for a click.
- Set a custom or automatic CPA (cost per action), when people click through your ad to your website.
- None of the above.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Advertising Essentials Quiz” page.
