Question: Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
- Amazon’s attribution logic leverages a 14-day window; queries run before the 14-day attribution window passes will be missing relevant conversion events.
- All impression and conversion events in AMC have a 14-day lag from event occurrence to event present in AMC table.
- There is no need to wait 14 days after the end date of your query date range; waiting will have no impact on the query results.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Marketing Cloud Certification” page.
