What formula would you use to calculate Amazon DSP CPM using the fields available in dsp_impressions?

Question: What formula would you use to calculate Amazon DSP CPM using the fields available in dsp_impressions?

  • (SUM(total_cost)/100000)/(SUM(impressions))*1000 AS avg_cpm
  • ((SUM(spend)/100000000)/SUM(impressions))*1000 AS avg_cpm
  • ((SUM(total_cost)/100000)/SUM(impressions))/1000 AS avg_cpm

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Marketing Cloud Certification” page.

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