Question: Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?
- Understanding top audience attributes of those exposed to Amazon DSP campaigns
- Attribution of on-Amazon conversion events to Amazon Ads media events
- Understanding the overlap of those exposed to Amazon DSP campaigns and those exposed to sponsored ads campaigns
- Attribution of offline conversion events to Amazon Ads media events
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Marketing Cloud Certification” page.
