Question: You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
- Identify keywords and products with higher conversion rate and increase their bids
- Identify the keyword and products with higher viewable cost per mille (vCPM) and decrease bids
- Identify the keyword and products with lower ACOS and decrease bids
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Optimization Certification” page.
