Question: When should you reallocate your ad budget?
- When you want to increase for high-performance/decrease for low-performance products or campaigns to optimize your budget or increase purchases
- When you want to increase for low-performance/decrease for high-performance products or campaigns to improve overall performance
- When you want to try different budget allocations to ensure your ad budget can cover a full day
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Optimization Certification” page.
