Question: After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
- Increase budget for the lower-performing campaigns to continually drive traffic to your products
- Use more general keywords for the lower-performing campaigns to continually drive traffic to your products
- Reallocate your ad budget from lower-performing to the higher-performing campaigns
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Optimization Certification” page.
