Amazon Ads Campaign Optimization Certification Exam Answers 2026

Exam Name: Amazon Ads Campaign Optimization Certification

Exam URL: https://advertising.amazon.com/academy/student/path/37144/amazon-ads-campaign-optimization-certification

1. What can Amazon.com sellers and vendors use to gain valuable information about their sales and customers behavior?
2. You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
3. To grow brand consideration and conversion, which Amazon DSP multichannel products should you use?
4. Which report is only available for Amazon DSP?
5. One of your line items has high performance but low delivery. How should you adjust your supply to optimize a campaign for better performance and delivery?
6. When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?
7. You want to have a more nuanced set-up with only Amazon-owned and -operated inventory but also be able to reach third-party audiences at each stage of their shopping journey. Which of the following solutions is best for you?
8. One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
9. Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
10. You’ve used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
11. Why would you use Amazon Marketing Cloud (AMC) to help optimize your campaign strategy?
12. During your campaign period, you found that some customers made their second or third purchase and decided to check the number of repeat purchases. Which goals are you measuring?
13. What optimization strategy would be best to use if a line item has high performance and high delivery?
14. What is different between the reporting scopes of Amazon DSP and AMC?
15. In the advertising console you can get a Campaign report for each type of sponsored ads you’re running, broken down at the campaign level.
16. Jorge’s campaign goals are to increase customers’ awareness and drive sales. What product or products should he consider to best optimize results?
17. When should you reallocate your ad budget?
18. Organique is a beauty company who has reviewed the search query performance dashboard, and identified their brand share for clicks is low. Which of the following actions can they take to help drive clicks?
19. Your client is prioritizing performance and a line item has low performance and low delivery. What will you suggest to optimize the campaign for higher performance and delivery?
20. Which of the following results best indicates that you should increase your ad budget?
21. Which type of audiences should you use to help drive loyalty goals?
22. High traffic indicates success towards _____ goals because it shows successful engagement of prospective customers.
23. Martha is using Sponsored Display to help drive awareness for her brand. She is measuring this by seeing if her Sponsored Display campaigns help drive viewable impressions. Which optimization strategy should Martha use to help reach the goal?
24. Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate a categorybenchmark (CBR) report?
25. After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
26. Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
27. How can Amazon multichannel products (Display, audio ads, and streaming TV) work together to help you achieve your objectives?
28. Shirley is using Sponsored Products to engage shoppers looking for “coffee maker.” To reach the shoppers who’ve previously browsed coffee makers, which of the following products should Shirley use?
29. You have created a FireTV campaign report for your campaign in the advertising console. Which of the following does this report measure?
30. Which of the following metrics can you use to measure your conversion goals?
31. Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
32. Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
33. Which sponsored ads appear on Amazon.com and allow you to create ads that include multiple products, along with your brand logo and a custom headline?
34. Which of the following steps from the pre-optimization checklist confirms your campaign is set-up for the correct timing strategies?
35. Which of the following metrics can you use to measure your awareness goals?
36. Which of the following multichannel ad products is the most effective at driving your short-term goal of conversion?
37. A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
38. Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?
39. Which targeting option should you use to help drive conversion goals?
40. The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper’s engagement in the prior 12 months.
41. How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?
42. Mateo’s cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?
43. You can use impressions as a metric to indicate success towards your conversion goals.
44. Which of the following metrics can you use to measure your consideration goals?
45. During your campaign period for a new product, you saw that many customers chose to Subscribe & Save. What goals can you measure by checking how many customers chose to Subscribe & Save?
46. Which type of audiences should you use to help drive awareness goals?
47. Which of the following reports can you use to measure the overall performance of Sponsored Display?
48. Which of the following reports can you use to measure the overall performance of Sponsored Products?
49. Sponsored ads can be placed in the front-center locations such as on top of shopping queries, and Amazon DSP ads can be placed in top and bottom right of desktop, as well as in search pages, product detail pages, and thank you pages.
50. Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?
51. Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
52. One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?
53. You should have a wide variety of keywords to help increase impressions and clicks in your campaigns
54. When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive conversion?
55. Amazon Retail Analytics is a set of dashboards that lets vendors analyze sales and operational data, such as revenue and inventory levels.
56. When using a combination of sponsored ads and multichannel products, which of the following strategies can best help drive consideration?
57. You used both Sponsored Products and Amazon DSP Display to promote the same products during the same time. You did an analysis in AMC on these two ad types and found the purchase rate was 0.12% when customers are exposed to both ad types, 0.10% when customers are exposed to Sponsored Products only, and 0.09% when customers are exposed to Amazon DSP Display only. How can you interpret these insights to make strategic campaign decisions?
58. You’re reviewing your campaign set-up using the pre-optimization checklist. Which of the following steps should you complete as part of the checklist?
59. Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?
60. Wang wants to help drive awareness for her product. wants to help drive awareness for her their product. Which of the following cross-product strategies can help Wang reach their goal?
61. Sponsored ads and organic solutions together can provide premium reach at scale to engaged audiences both inside and outside Amazon-owned properties.
62. Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?
63. ____ is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
64. What targeting option for display ads can help drive consideration goals?
65. Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
66. The campaign pre-optimization checklist should be used at the review step of the campaign management process, right after you have completed setting up your campaign, to ensure the campaign has been set up correctly.
67. Which of the following metrics can you use to measure your loyalty goals?
68. Using Sponsored Brands, Posts, and Stores together can help increase awareness by exposing your brand to more potential customers.
69. You can measure your custom ads campaign impressions and brand recall lift to see if you have reached your audiences effectively.
70. Detail page visits help customers learn more about your product
71. You have multichannel products of audio ads, Streaming TV, online video in your campaigns. Which goal can they best help you achieve?
72. Which of the following reports can you use to measure the overall performance of Sponsored Brands?
73. Which metric can you find on the Amazon Retail Analytics traffic dashboard?
74. How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?
75. Campaign reports in Amazon DSP include performance signals for you to check performance activity on selected dates. Which of the following is a dimension available in the Campaign reports?
76. What does the awareness index within Brand Metrics measure?
77. Which of the following reports allow vendors to analyze projected demand for their products which can be used for production and inventory planning purposes?
78. Which of the following dashboards can help a vendor to discover any profitability issues due to market pricing or other factors that would impact their Featured Offer?
79. When running a Demographics report, brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis.
80. What does the repeat purchase behavior report primarily focus on?
81. What does the click rate (CTR) on the search catalog performance dashboard include?
82. A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
83. Li’s current campaign goal is to increase conversion. Which targeting option should you recommend to Li to help meet their goal?
84. How can Superpower Batteries best use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve their business goals?
85. If Accent Athlectics’ primary objectives are to drive conversion and increase sales, which combination of sponsored ads should you recommend for their next campaign?
86. How can Organique, a botanical hair care company, assess the performance of their cross-product campaigns to get deeper insight into holistic performance?
87. One of your line items has low performance and low delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
88. Which metric included in Brand Metrics quantifies the size of the audience considering your brand relative to your most comparable peers, and is predictive and causally linked to sales.
89. Gordon’s Chocolatier wants to reach millions of customers to tell their brand story and differentiate their product. Which goal should they target with their new sponsored ads campaign?
90. Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an automatic targeting report?
91. What would be the best bid adjustment to consider if Kitchen Smart’s goal is to secure ad placement and increase impressions?
92. Which report includes engagement metrics such as impressions, clicks, add-to-cart, purchases, and conversion rates to better understand your sales funnel?
93. Ana is spending a lot on ad clicks for her Sponsored Brands campaign but seeing few conversions. What is one keyword targeting strategy Ana should consider?
94. Zhang wants to help potential customers make the decision to purchase their product. Which metric will best help Zhang monitor this campaign result?