Question: What is a starting point?
- An event, triggered exclusively by a contact’s behavior, that kicks off a customer journey
- An event- or date-based condition that determines when a contact enters a customer journey
- A trigger that affects a customer’s lifetime value (CLV)
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Automations Certification” page.
