Reminding a customer to complete a purchase after abandoning their cart is an example of which type of email automation?

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Question: Reminding a customer to complete a purchase after abandoning their cart is an example of which type of email automation?

  • Single-step automation
  • Multi-pathway automation
  • Conditional workflow
  • Multi-step automation

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Automations Certification” page.

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Jacob, a digital entrepreneur, is launching a second app and wants to build a customer journey announcing the new app to all of his contacts. As part of his customer journey, he’d like to send a follow-up message to anyone that doesn’t open his first email after one week. Jacob’s almost finished building his customer journey—he just needs to add a final action to the Yes and No paths in his If / Else branch. Before he continues, he wants you to review his current customer journey. Looking over the image below, are there any immediate changes he should make to the journey he’s built so far? If so, what?

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