For an email automation to be successful, it must be: Select 3 Correct Responses

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Question: For an email automation to be successful, it must be: Select 3 Correct Responses

  • Finalized quickly and efficiently
  • Regularly analyzed and refined
  • Focused on a clear objective
  • Designed around customer behavior

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Automations Certification” page.

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Jacob, a digital entrepreneur, is launching a second app and wants to build a customer journey announcing the new app to all of his contacts. As part of his customer journey, he’d like to send a follow-up message to anyone that doesn’t open his first email after one week. Jacob’s almost finished building his customer journey—he just needs to add a final action to the Yes and No paths in his If / Else branch. Before he continues, he wants you to review his current customer journey. Looking over the image below, are there any immediate changes he should make to the journey he’s built so far? If so, what?

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