Question: In order to keep your campaigns successful over time, it’s important to analyze and refine your automations to improve their performance. What are 3 ways you can analyze the success of your automations? Select 3 Correct Responses
- Look at your customer journey map to double-check that your branching points lead contacts down the right path based on their behavior
- Identify the customer metrics that have decreased, like conversion rate and NPS score
- Check the impact these automations have had on your business metrics, such as revenue, sales volume, and new customer orders
- Review key marketing metrics like open rate and CTR to determine what is and isn’t working
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Automations Certification” page.
