Question: Liam’s interest in growing sales from his younger customer segment prompts him to think about gathering more data from this audience. In a survey to existing subscribers he includes additional drop-down questions about how often they wear ties and what age range they are in. This type of data source can be described as a/an:
- Group
- Segment
- Audience field
- Integration
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Marketing Assessment” page.
